01
Find who's buying from your competitor
Scan case studies, reviews, job posts and tech databases for companies publicly using the tool.
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02
Enrich their buying committee
Find the decision makers: VP Sales, RevOps, CRO. Not just the company name.
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03
Write competitor-aware outreach
"I saw you use [Competitor]. We help teams like yours who've outgrown it." Specificity converts.
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04
Sequence email + LinkedIn
3-touch sequence over 5 days. These are warm accounts. Treat them like inbound.